Social Media Marketing: A Practitioner Approach
An updated and significantly expanded reference text connecting international marketing frameworks with local insights, case studies and practical digital strategies tailored for Jordan and the wider MENA region.
Authors
Creator of PIVOTAL Infinity Marketing Canvas®
Distinguished Professor of Marketing at Technische Hochschule Lübeck, Honorary Professor at NDIM New Delhi, and Global Thought Leader at the LSE Academic Speakers Bureau. Co-author of several international bestsellers alongside Philip Kotler, recognized globally in purpose-driven marketing and leadership.
The Father of Modern Marketing
S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. His seminal works have defined modern marketing across the globe for decades.
Associate Professor of International Marketing
Associate Professor at the University of Southern Denmark and author of globally published textbooks. He brings extensive international consulting experience working with multinational corporations and organizations like the World Bank.
Sales and Marketing Expert, Founder of Modern Sales Schools
Co-founder of eAmira and Sales Recipe, specializing in B2B sales solutions, marketing transformation and practical capability building for professionals and organizations in the Arab region.
Corporate Communication Manager and Digital Strategist
Jordanian marketing leader specializing in digital strategy, branding, business growth and AI-driven customer engagement.
Jordan Edition
This updated Jordan Edition creates a locally adapted learning platform that bridges high-level marketing theory with the operational realities of the Jordanian market.
Designed to connect theoretical models directly with real-world decision-making, helping organizations navigate communities, platforms and digital tools effectively.
Explores the evolving digital landscape by integrating tactical planning with the latest advancements in AI, machine learning and the Metaverse.
Empowers professionals, students and corporate leaders across Jordan to scale their businesses using world-class marketing standards.
Special message
I am very pleased to share my support for the Jordanian Edition of our book. I encourage professionals, students, entrepreneurs, business leaders, marketers, and sales professionals across Jordan to benefit from its combination of international marketing knowledge with relevant local insights and company cases.
Endorsements
Insightful, engaging, and highly relevant, this book captures the nuances of social media marketing and will serve as a valuable guide for both universities and corporate leaders.
Clear, practical, and deeply insightful, this exceptional book is essential reading for marketers seeking to stay ahead of digital trends and leverage social media effectively.
Highlights
Corporate and academic orders, training programmes and author sessions.
