B2B Brand Management: Case Studies Collection
A globally informed yet locally grounded work, co-authored by the world's foremost marketing minds and premier Indian academic and industry experts. The collection shows how local Indian enterprises build strong brands, measure impact and capture dynamic market opportunities through performance strategy, innovation and agility.
Authors
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Co-author, India Edition
A distinguished academic and innovation leader with over 15 years of experience in research and higher education. As Professor and Director at ATLAS SkillTech University, Mumbai, she is known for advancing research culture, innovation and future-focused learning, and drives the integration of India's distinct market narratives and academic rigor in the Indian Edition.
Chapter author, India Edition
Assistant Professor at Narayana Business School (NBS) and lead author on performance branding and modern enterprise measurement frameworks.
Chapter co-author, India Edition
PGDM student (Dual Specialization, Batch 2025–27) at Narayana Business School and co-author, representing the next generation of Indian strategic marketing research.
Chapter co-author, India Edition
Assistant Professor at MSU, Baroda, contributing deep academic insights and editorial collaboration.
India Edition
Designed for C-suite executives, educators, consultants and postgraduate students, this edition bridges global marketing science with India's vibrant economic, technological and institutional landscape. Instead of relying purely on Western corporate models, it features native, real-world case narratives from India's most dynamic growth sectors.
Quantifying the real financial and market impact of B2B brand strategy, shifting from traditional awareness to measurable enterprise value.
Frameworks detailing how fast-scaling Indian B2B brands navigate digital ecosystems to build sustainable competitive advantages.
Practical analytical frameworks, "Key Takeaway" summaries and peer discussion prompts designed for immediate application in corporate boardrooms and top business schools.
Case studies
Native, real-world case narratives from India's most dynamic growth sectors, led by the featured chapter "Performance Branding: Quantifying the Impact of B2B Brand Strategy".
Technology
Featured chapter "Performance Branding: Quantifying the Impact of B2B Brand Strategy": how India's leading SaaS and restaurant management platform scaled its B2B brand equity, driving enterprise trust and market penetration through data-driven performance branding.
The launch
The introduction of the Indian Edition marks a critical milestone in South Asian business literature, translating elite global strategy into one of the world's fastest-growing enterprise environments.
A premier specialized resource for business-to-business brand building, tailor-made for the nuances of the Indian commercial ecosystem.
A historic milestone for Narayana Business School (NBS), as both faculty and student talent contribute alongside Philip Kotler and Waldemar Pfoertsch.
Home-grown success stories showing how emerging tech enablers and industrial giants translate brand positioning into long-term enterprise equity.
Media & press
The series
Interested in a local edition with your own market's case studies? Tell us about it.
