B2B Brand Management: Case Studies Collection

Myanmar Edition

The first Myanmar Edition of B2B Brand Management is a historic contribution to the country's economic and educational sectors. Co-authored by world-renowned marketing authorities and Myanmar's leading growth strategist, it shows how Myanmar's corporate leaders build strong, resilient, future-ready brands by combining world-class frameworks with deep local insight.

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Cover of B2B Brand Management: Case Studies Collection, Myanmar Edition
  • 5 Sectors covered Healthcare, consumer manufacturing, FMCG, agribusiness and capital markets.
  • DDE Dominance Domino Effect Model An original growth framework by Prof. Zin Min Wai.
  • First Myanmar edition A national contribution to global strategy literature.

Authors

Meet the authors

  • Philip Kotler

    The Father of Marketing

    Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.

  • Dr. Waldemar Pfoertsch

    The Father of B2B Brand Management

    A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.

  • Prof. Zin Min Wai

    Co-author, Myanmar Edition

    CEO of KOS Business Group Myanmar and co-author with Philip Kotler. Known as Myanmar's "King of Strategists", he developed the original Strategic Growth Theory and the Dominance Domino Effect Model (DDE) to help local businesses break through growth ceilings.

Cover of B2B Brand Management: Case Studies Collection, Myanmar Edition

Myanmar Edition

Inside the Myanmar Edition

Designed for C-suite executives, strategists, entrepreneurs, MBA students, and policy-makers, this edition moves branding from an isolated marketing function to a core leadership priority. Its native case narratives come from Myanmar's most dynamic economic sectors. At its heart is a Myanmar-born B2B Strategic Growth Theory created by Prof. Zin Min Wai and co-authored with Philip Kotler and Waldemar Pfoertsch.

Core strategic focus areas

  1. Breaking the growth ceiling

    Move beyond outdated corporate models with original, locally developed growth frameworks endorsed by global marketing authorities.

  2. The Dominance Domino Effect Model

    Apply practical strategies for market leadership, agile operations, and long-term brand equity.

  3. Trust and authentic engagement

    Build structural trust and durable B2B relationships that protect market leadership in transitional economies.

  4. Digital transformation and AI

    Navigate rapid digital adoption and put emerging technology and AI to work in modern B2B marketing.

  5. Resilience and strategic pivoting

    Practical approaches to crisis management, adaptation, and brand-equity building under real market conditions.

Case studies

Sector-specific case studies

5 case studies from this edition, told through the companies and leaders who lived them.

All case studies

  • Healthcare

    Victoria Hospital

    Insights from Dr. Aye Aye San, CEO of Victoria Hospital and President of MPHA, on institutional trust, service-driven branding, workplace gender equity, and diversity.

  • Consumer Manufacturing

    Rohto-Mentholatum Myanmar

    Strategic contributions from consumer manufacturing, including Daw Sandar Shwe of Rohto-Mentholatum Myanmar Co., Ltd.

  • Agribusiness

    Myanmar Aoba Group

    Moving from commodity selling to brand equity, with insights from U Tha Toe Hein of Myanmar Aoba Group.

  • Capital Markets

    MESI Public Company

    Corporate strategy perspectives developed with Saya Zin Phyo Paing, Chairman of MESI Public Company.

The launch

Myanmar Marketing Day

The Myanmar Edition was launched on 22 August 2026 at Lotte Hotel Yangon. A Myanmar-born B2B Strategic Growth Theory created by Prof. Zin Min Wai was validated and co-authored by Philip Kotler and Waldemar Pfoertsch, marking a rare national contribution to global strategy literature.

  • B2B Brand Management Myanmar Edition launch

    Lotte Hotel Yangon, Yangon, Myanmar

  • Rotary Club executive session

    The Rotary Club of Metro Yangon hosted "Sustainable B2B Brand Management: Driving Smart Growth and Market Dominance", featuring Dr. Waldemar Pfoertsch and Myanmar business leaders.

  • Broadcast and media coverage

    Sky Net Up To Date Channel and regional outlets covered the launch, bringing its ideas to Myanmar's wider business community.

Photos from the launch

Resources

Resources and links

The series

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