B2B Brand Management: Case Studies Collection
A strategic publication and Morocco's first dedicated case study reference book, documenting the B2B brand strategies, innovation and economic impact of ten outstanding Moroccan organizations across key national sectors.
Authors
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Co-author, Morocco Edition
A leading global voice in marketing and a pioneer of Gen X-focused marketing thought leadership. Working alongside Philip Kotler and Waldemar Pfoertsch, she brought the local corporate context, market insight and regional strategic data needed to adapt international B2B branding frameworks into actionable strategies for Morocco.
Morocco Edition
Working alongside global marketing icons Philip Kotler and Waldemar Pfoertsch, Dr. Sarah Juidette brought the local context and corporate data needed to adapt international B2B branding frameworks into actionable strategies for Morocco's rapidly evolving economy.
B2B brand strategy goes beyond transactional marketing to build resilient partner networks, empower ecosystems and create long-term shared value.
A strong B2B brand serves as a key tool for driving innovation, responsible growth and sustainable economic transformation across regional markets.
Documenting real-world operational and marketing successes of Moroccan leaders, connecting local market realities with international academic frameworks.
Case studies
The media and business community highlighted the book's behind-the-scenes access to the strategic choices of Morocco's leading companies, with case studies from ten outstanding organizations across banking, FMCG, heavy industry, logistics and transportation.
Banking
Embodying the vision of "a bank that advises, trains, and connects for a lasting impact," demonstrating how financial innovation and sustainability strengthen regional ecosystems across Morocco and beyond.
The launch
Officially launched on 26 December 2025 at the Hyatt Regency Casablanca, the Morocco Edition gathered thought leaders, executive partners and academics to celebrate regional B2B marketing excellence and showcase the growing impact of B2B branding across North Africa.
Edition launch
Hyatt Regency Casablanca, Casablanca, Morocco
Media & press
The series
Interested in a local edition with your own market's case studies? Tell us about it.
