B2B Brand Management: Case Studies Collection
In today's fast-changing global economy, B2B branding has become a critical driver of sustainable growth, competitive advantage and international expansion. The Tunisia Edition blends global marketing expertise with regional insight, showcasing how organizations in Tunisia are building strong, resilient and future-ready brands.
Authors
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Co-author, Tunisia Edition
A prominent North African management consultant and strategist, leading the research and authoring of local business case studies in Tunisia.
Tunisia Edition
Authored under the guidance of world-renowned marketing thinkers, this edition brings together a curated selection of real-world case studies from Tunisia's most dynamic sectors. Each case explores how organizations navigate branding challenges, embrace transformation and position themselves in both regional and global markets.
Strategies detailing how North African enterprises navigate local market conditions while expanding their footprint into international markets.
Frameworks showcasing how Tunisian organizations leverage technology to modernize brand strategy and build sustainable competitive advantages.
Methods for building strong, future-ready brand equity across emerging and transitional economies.
Case studies
Unlike traditional textbooks that rely on foreign corporate examples, this edition features native case studies from top local enterprises, including BIAT, CHO Group, Wallys Car, MPBS, Gourmandise and ARVEA, showing how North African organizations scale across diverse industries.
Building trust, managing strategic corporate relationships and positioning financial institutions in dynamic regional markets.
How industrial enterprises transition from transactional sales to high-value, long-term brand equity.
Agile brand positioning, market entry and rapid scaling strategies.
Organizations leading digital adoption and brand-led transformation in North Africa.
The launch
The release of the Tunisia Edition marks a major milestone for North Africa's business landscape, introducing dedicated regional B2B brand strategy into mainstream corporate literature.
Tunisia joins an exclusive global group of nations with a customized national edition. The volume acts as a strategic toolkit, bridging local enterprise capabilities with AI-driven international expansion.
Published through a partnership between Business Success, Global Marketing Nexus and the Mediterranean School of Business (MSB), featuring case studies from top local enterprises.
Unveiled during an executive ceremony hosted at MSB, with interactive workshops led by co-author Dr. Waldemar Pfoertsch and regional expert Walid Kallel.
Media & press
The series
Interested in a local edition with your own market's case studies? Tell us about it.
