B2B Brand Management: Case Studies Collection

Jordan Edition

Name: B2B Brand Management Jordan Edition launch
Start: 2025-12-20
Location: TAG Group

The Jordan Edition of B2B Brand Management is globally informed and locally grounded. Co-authored by leading marketing authorities and a local transformation expert, it shows how Jordanian enterprises build strong brands and overcome market constraints through innovation, partnerships, and human capital.

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5 Sectors covered Healthcare, luxury services, logistics, marketing and manufacturing.
Native cases From Jordanian enterprises Real-world narratives in place of Western corporate examples.
Toolkit In every case "What Did We Learn?" sections, discussion prompts and teaching tools.

Authors

Meet the authors

Philip Kotler

The Father of Marketing

Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
Dr. Waldemar Pfoertsch

The Father of B2B Brand Management

A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Abdulrahman Zidan

Co-author, Jordan Edition

A leading Jordanian authority in B2B sales excellence, marketing transformation, and capability building. As the regional editorial leader, he roots the book's global frameworks firmly in local business contexts.

Jordan Edition

Inside the Jordan Edition

Designed for C-suite executives, educators, consultants, and postgraduate students, this edition connects global marketing science with Jordan's economic, cultural, and institutional realities. Instead of relying on Western corporate examples, it features native, real-world case narratives from prominent Jordanian and regional organizations. It serves as Jordan's specialized resource for business-to-business brand strategy, giving local companies an alternative to strictly Western business models.

Core strategic focus areas

The trust economy

How trust, long-term strategic relationships, and performance play a decisive role in emerging and transitional markets.
Digital and brand-led growth

Frameworks showing how modern Levant enterprises use digital transformation to create sustainable competitive advantages.
Executive toolkit

Each case study ends with a "What Did We Learn?" section, peer discussion prompts, and practical teaching tools for the classroom or the boardroom.

Case studies

Sector-specific case studies

11 case studies from this edition, told through the companies and leaders who lived them.

All case studies

Healthcare

MedLabs Consultancy Group

Building institutional trust, performance-based branding, and operational transparency in regional medical B2B ecosystems.
Luxury Retail

Abdullah Sakkijha Jewelry

How high-end craftsmanship becomes corporate value through gifting partnerships and structured B2B commercial frameworks.
Marketing & Communications

Correct Marketing & Advertising

Clear brand differentiation, enterprise client retention, and scaling a high-growth agency in a competitive emerging market.
Marketing & Communications

UPT House

UPT House is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
FMCG & Distribution

Kitco Jordan

Kitco Jordan is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Hospitality

Markazia

Markazia is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Consumer Manufacturing

Eisberg / Sujab Industrial Company

Eisberg / Sujab Industrial Company is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Education

51Rooms

51Rooms is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Logistics

Zohal Express

Zohal Express is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Architecture & Construction

Ghada Almohammad

Ghada Almohammad is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Education

Mastery Academy

Mastery Academy is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.

Sector themes

Logistics and supply chain
How regional distribution networks turn infrastructure hurdles and market constraints into lasting differentiators through agile B2B brand positioning.
Manufacturing and industrial
Frameworks for moving industrial enterprises from low-margin commodity selling to high-value, long-term brand equity.

The launch

A milestone for Jordan

B2B Brand Management: Case Studies Collection, Jordan Edition was officially launched on 20 December 2025 at TAG Group in Amman, bringing together global thought leadership and regional expertise. With contributions from Philip Kotler, Waldemar Pfoertsch, and Abdulrahman Zidan, the launch marked another milestone for the global series.

20Dec 2025

Edition launch

B2B Brand Management Jordan Edition launch

TAG Group, Amman, Jordan

Watch the launch highlights

Play the launch highlights

Watch on YouTube (opens in a new tab)

Executive training
Linked to the launch, Abdulrahman Zidan's professional training network introduced regional workshops and executive programs that take leadership teams through the book's frameworks.
The power of native narrative
The launch focused on local economic empowerment, showing how home-grown Jordanian enterprises build resilient brands, maintain cross-border trust, and use regional culture as a branding asset.