The global marketing knowledge network
Global Marketing Nexus connects marketing gurus, industry leaders, educators, and students to drive innovation, share knowledge, and shape the next generation of marketing.
About the Nexus
Global Marketing Nexus is the world’s leading platform uniting academia, corporate leaders, and students worldwide. We bridge the gap between insight and impact, turning ideas into global movements.
The platform is powered by some of the world’s most respected marketing authorities. It brings thought leaders, professionals, and students together to co-create the future of marketing through collaborative knowledge-sharing, talent development, and innovation.
Uniting leading global experts to produce future-ready marketing insight.
Mentoring the next generation of marketing professionals across borders.
Connecting academic and corporate networks from country to country.
Turning local knowledge into ideas the whole marketing community can use.
Global experts
Global Marketing Nexus is powered by some of the most respected authorities in marketing, who co-author our editions and mentor the network.
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Leading Social Media & Marketing Strategy Scholar
A global thought leader in marketing, strategy, negotiation, and communication, known for combining academic rigor with practical insight. He has authored or co-authored many well-regarded works in marketing, social media marketing, strategy, and communication, including several books with Philip Kotler.
International Marketing & Business Strategy Authority
An internationally recognized author and professor at the University of Southern Denmark. His books on international marketing, including collaborations with Kotler and Opresnik, are used by universities worldwide. His academic depth and cross-cultural insight support the educational mission of Global Marketing Nexus.
Initiatives
Country editions of the B2B Brand Management case studies collection, written by global marketing authorities together with local experts.
Explore the editionsPractical sessions that bring B2B brand frameworks to business teams and their real challenges.
More about B2B WorkshopsFocused sessions on how AI is changing marketing practice and how teams can put it to work.
More about AI MasterclassA meeting point for business leaders and academics from our editions to exchange B2B marketing thinking.
Real company situations worked through with students, faculty, and practitioners.
Bringing social media marketing knowledge to an international audience, with Prof. Dr. Marc Oliver Opresnik, co-author of Social Media Marketing: A Practitioner Approach.
Global editions
Our flagship series brings Philip Kotler and Waldemar Pfoertsch together with local experts to document how companies in each market build strong B2B brands.
Case Studies Collection
The Bangladesh Edition of B2B Brand Management: Case Studies Collection, launching on 4 February 2027.
Case Studies Collection
The Brazil Edition of B2B Brand Management: Case Studies Collection, launching on 14 January 2027.
Case Studies Collection
The first globally co-authored book documenting the B2B brand strategies of 25 pioneer Egyptian companies, launching on 9 December 2026.
Case Studies Collection
The first Myanmar edition, built around Prof. Zin Min Wai’s Strategic Growth Theory, with case studies from five of the country’s most dynamic sectors.
Case Studies Collection
Native case studies showing how Jordanian enterprises build strong brands across five sectors, from healthcare and diagnostics to manufacturing.
Case Studies Collection
A 237-page reference text and Qatar’s first book dedicated entirely to business-to-business brand strategy, launched at Katara Cultural Village before 150 distinguished guests.
Case studies
Every edition is built on native case narratives from the companies and leaders who lived them.
Aviation
How Qatar Airways turned the world's first AI-powered digital human cabin crew into a service platform, a brand asset and a competitive advantage. A case in Performance Branding and Transformative Marketing by Dr. Waldemar Pfoertsch.
Qatar Edition
Healthcare
Building institutional trust, performance-based branding, and operational transparency in regional medical B2B ecosystems.
Jordan Edition
Luxury Retail
How high-end craftsmanship becomes corporate value through gifting partnerships and structured B2B commercial frameworks.
Jordan Edition
Marketing & Communications
Clear brand differentiation, enterprise client retention, and scaling a high-growth agency in a competitive emerging market.
Jordan Edition
Healthcare
Insights from Dr. Aye Aye San, CEO of Victoria Hospital and President of MPHA, on institutional trust, service-driven branding, workplace gender equity, and diversity.
Myanmar Edition
Consumer Manufacturing
Strategic contributions from consumer manufacturing, including Daw Sandar Shwe of Rohto-Mentholatum Myanmar Co., Ltd.
Myanmar Edition
Books & publications
Textbooks, article collections and edited volumes by Global Marketing Nexus authors.
Article collection
Article Collection
With contributions from Sarah Juidette, Khalid Al-Sulaiti, Abdulrahman Zidan, Walid Kallel
Textbook
Jordan Edition
With contributions from Abdullrahman Zidan, Abla Khalifeh
Buy on Amazon: Social Media Marketing: A Practitioner Approach, Jordan Edition (opens in a new tab)
Edited volume
Insights from the African Marketplace
Ordering for a company, university or library? Contact us about corporate orders
Events
Edition launches in each home market, and workshops with the authors, business leaders and the local press.
Edition launch
Egypt
Launch highlights: B2B Brand Management Egypt Edition launchWorkshop
Hybrid: in-person hubs and online streaming, Lagos and Accra
Event details: Regional Workshop on B2B Brand Management in West AfricaMaster class
Online via Microsoft Teams, Online
Event details: B2B Brand Management Master Class with Dr. Waldemar PfoertschWorkshop
SAFEX Exhibition Centre, Pavilion A, Algiers, Algeria
Event highlights: Knowledge Transfer Workshop: Marketing in the Age of AI, Algeria EditionWorkshop
Live online broadcast, Bangladesh
Event highlights: AI for Marketers Summit: Bangladesh EditionWorkshop
Lotte Hotel Yangon, Yangon, Myanmar
Event highlights: B2B Workshop: Myanmar EditionEdition launch
Hyatt Regency Casablanca, Casablanca, Morocco
Launch highlights: B2B Brand Management Morocco Edition launchEdition launch
TAG Group, Amman, Jordan
Launch highlights: B2B Brand Management Jordan Edition launchEdition launch
Wisdom Square, Katara Cultural Village, Doha, Qatar
Launch highlights: B2B Brand Management Qatar Edition launch
Media & press
Officially documented and shared through global executive networks and the local press.
Global network
Empowering innovation to connect ideas, people, and possibilities across the globe.
Companies & institutions
60 companies, universities and institutions featured in our editions, launches and programs.
Brilliant Systems LLC
Katara Cultural Village
Mediterranean School of Business
Capgemini
Visit Ouarzazate
Tobigo
Shipsen
Hit Radio
Cosumar
MPBS
BIAT
WallysAbdullah Sakkijha Jewelry
Al-Markazia
Eisberg
Zuhal Express
Kitco
UPTRohto
MESI Public
Atlas SkillTech University
Jyoti World School
Mahendra’s
EKAA
Thinzar Kyaw Production
Black Belt Brand Builders
YATHAR CHO Industry
QatarEnergy
Twyla Technology
Al Jazeera Media InstituteQatar Airways
GGPG
Awba Group
Bank of Africa
Zine Capital Invest
Nescafé
ENA
Al Nemr
Mastery Academy
CHO Group
Arvea
51 Rooms
Ghada Al Mohammad
Talal Abu-Ghazaleh OrganizationCorrect Marketing & Advertising
IJMedLabs Consultancy Group
thinkBIG Creative & Marketing
ZARLA
Craft Skills Academy
Petpooja
Bekem Infra Projects
Sugam Healthcare
Newgentech
KIMS
Udaan
Gyanmanjari Innovative University
QG
Industries Qatar
Strategic AlliesGet involved
Are you ready to shape the future of marketing?
