CASE STUDIES COLLECTION
B2B Brand Management
Qatar Edition
A definitive 237-page academic and practical reference textbook published under rigorous academic supervision and local editorial guidance.
THE LOCAL IMPACT
Working alongside global marketing icons Philip Kotler and Waldemar Pfoertsch, Dr. Al-Sulati injected the critical local context and regional corporate data needed to adapt abstract, international B2B branding frameworks into actionable strategies for the Qatari and broader GCC economic landscape.
the local Authors
Dr. Philip Kotler
Widely recognized as the “Father of Modern Marketing,” bringing decades of foundational global marketing theory to this regional edition.
Dr. Waldemar Pfoertsch
Globally acclaimed as the “Father of B2B Brand Management,” specialized in industrial branding and B2B strategy.
Dr. Khalid bin Ibrahim Al-Sulati
A prominent Qatari professor and the General Manager of the Katara Cultural Village Foundation.
THE LOCAL IMPACT
Working alongside global marketing icons Philip Kotler and Waldemar Pfoertsch, Dr. Al-Sulati injected the critical local context and regional corporate data needed to adapt abstract, international B2B branding frameworks into actionable strategies for the Qatari and broader GCC economic landscape.
Case Studies Collection
Qatar Edition
237 PAGES
A definitive 237-page academic and practical reference textbook published under rigorous academic supervision and local editorial guidance.
ELITE FOREWORD
Features a prestigious opening Foreword written explicitly by H.E. Prof. Sheikha bint Abdullah Al-Misnad, the former President of Qatar University.
CORE PHILOSOPHY
The text establishes that a strategically built B2B brand is not an administrative cost or a fluffy marketing expense, but an essential tool to achieve a sustainable competitive advantage, justify premium pricing, and secure long-term industrial market leadership.
LAUNCH HIGHLIGHT
THE LAUNCH
A HISTORICAL MILESTONE
- November 30, 2025
- Wisdom Square within Katara Cultural Village
Officially debuted on November 30, 2025, at Wisdom Square within Katara Cultural Village, earning its place in history as Qatar’s first-ever specialized book dedicated completely to business-to-business brand strategy.
VIP ATTENDANCE
150 DISTINGUISHED GUESTS
The ceremony served as a major national milestone, drawing an elite crowd of top-tier ministers and state dignitaries, including 150 distinguished guests.
H.E. Lolwah bint Rashid Al-Khater
Minister of Education and Higher Education
H.E. Dr. Hamad bin Abdulaziz Al-Kawari
Minister of State and President of Qatar National Library
H.E. Sheikh Faisal bin Qassim Al-Thani
Chairman of the Qatari Investors Association
H.E. Dr. Hamda bint Hassan Al Sulaiti
Deputy Speaker of the Shura Council
Dr. Omar bin Mohammed Al Ansari
Chairman of the Qatari Investors Association
QATAR'S ECONOMIC GIANTS
The media and business community heavily spotlighted the book’s exclusive, behind-the-scenes access to the strategic choices made by Qatar’s economic giants, including:
MEDIA HIGHLIGHTS
The media and business community heavily spotlighted the book’s exclusive, behind-the-scenes access to the strategic choices made by Qatar’s economic giants, including:
MEDIA
OFFICIAL DIGITAL & PRESS RECORDS
Officially documented and shared via global executive networks and local press:
