B2B Brand Management: Case Studies Collection
A 237-page academic and practical reference text, published under rigorous academic supervision and local editorial guidance, and Qatar's first book dedicated entirely to business-to-business brand strategy.
Authors
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Co-author, Qatar Edition
A prominent Qatari professor and the General Manager of the Katara Cultural Village Foundation. Working alongside Philip Kotler and Waldemar Pfoertsch, he brought the local context and regional corporate data needed to turn international B2B branding frameworks into practical strategies for Qatar and the wider GCC.
Qatar Edition
Working alongside global marketing icons Philip Kotler and Waldemar Pfoertsch, Dr. Al-Sulaiti brought the local context and regional corporate data needed to adapt international B2B branding frameworks into actionable strategies for Qatar and the broader GCC economy.
A strategically built B2B brand is not an administrative cost or a marketing extra. It is an essential tool for sustainable competitive advantage.
Strong B2B brands justify premium pricing in industrial and professional markets.
Brand strategy secures long-term industrial market leadership.
Case studies
The media and business community highlighted the book's behind-the-scenes access to the strategic choices of Qatar's leading companies, including:
Aviation
How Qatar Airways turned the world's first AI-powered digital human cabin crew into a service platform, a brand asset and a competitive advantage. A case in Performance Branding and Transformative Marketing by Dr. Waldemar Pfoertsch.
Technology
Twyla Technology is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Healthcare
Qatari German Medical Devices is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Industry
Industries Qatar is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Technology
BigTrader is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Media
Al Jazeera is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Marketing & Communications
intouch is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Energy
QatarEnergy is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Tourism & Culture
Katara Cultural Village is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Education
QFBA-Northumbria is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
The launch
Officially launched on 30 November 2025 at Wisdom Square within Katara Cultural Village, the Qatar Edition became the country's first specialized book dedicated completely to business-to-business brand strategy. The ceremony was a major national milestone, attended by ministers and state dignitaries among 150 distinguished guests.
Edition launch
Wisdom Square, Katara Cultural Village, Doha, Qatar
Minister of Education and Higher Education
Minister of State and President of Qatar National Library
Chairman of the Qatari Investors Association
Deputy Speaker of the Shura Council
Chairman of the Qatari Investors Association
Open photo 1: Qatar Edition launch, Katara Cultural Village
Open photo 2: Qatar Edition launch, Katara Cultural Village
Open photo 3: Qatar Edition launch, Katara Cultural Village
Open photo 4: Qatar Edition launch, Katara Cultural Village
Open photo 5: Qatar Edition launch, Katara Cultural Village
Open photo 6: Qatar Edition launch, Katara Cultural Village
Open photo 7: Qatar Edition launch, Katara Cultural Village
Media & press
The series
Interested in a local edition with your own market's case studies? Tell us about it.
