Healthcare
MedLabs Consultancy Group
Building institutional trust, performance-based branding, and operational transparency in regional medical B2B ecosystems.
Knowledge
Case Studies
Native case narratives from our country editions, told through the companies and leaders who lived them.
- 30Case studies
- 5Country editions
- 19Industries
All case studies
11 case studies
Jordan Edition
Luxury Retail
Abdullah Sakkijha Jewelry
How high-end craftsmanship becomes corporate value through gifting partnerships and structured B2B commercial frameworks.
Marketing & Communications
Correct Marketing & Advertising
Clear brand differentiation, enterprise client retention, and scaling a high-growth agency in a competitive emerging market.
Marketing & Communications
UPT House
UPT House is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
FMCG & Distribution
Kitco Jordan
Kitco Jordan is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Hospitality
Markazia
Markazia is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Consumer Manufacturing
Eisberg / Sujab Industrial Company
Eisberg / Sujab Industrial Company is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Education
51Rooms
51Rooms is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Logistics
Zohal Express
Zohal Express is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Architecture & Construction
Ghada Almohammad
Ghada Almohammad is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
Education
Mastery Academy
Mastery Academy is featured in the Jordan Edition of B2B Brand Management: Case Studies Collection.
10 case studies
Qatar Edition
Aviation
Sama 2.0: Qatar Airways Soars with an AI-Powered Digital Crew
How Qatar Airways turned the world's first AI-powered digital human cabin crew into a service platform, a brand asset and a competitive advantage. A case in Performance Branding and Transformative Marketing by Dr. Waldemar Pfoertsch.
Technology
Twyla Technology
Twyla Technology is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Healthcare
Qatari German Medical Devices
Qatari German Medical Devices is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Industry
Industries Qatar
Industries Qatar is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Technology
BigTrader
BigTrader is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Media
Al Jazeera
Al Jazeera is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Marketing & Communications
intouch
intouch is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Energy
QatarEnergy
QatarEnergy is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Tourism & Culture
Katara Cultural Village
Katara Cultural Village is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
Education
QFBA-Northumbria
QFBA-Northumbria is featured in the Qatar Edition of B2B Brand Management: Case Studies Collection.
5 case studies
Myanmar Edition
Healthcare
Victoria Hospital
Insights from Dr. Aye Aye San, CEO of Victoria Hospital and President of MPHA, on institutional trust, service-driven branding, workplace gender equity, and diversity.
Consumer Manufacturing
Rohto-Mentholatum Myanmar
Strategic contributions from consumer manufacturing, including Daw Sandar Shwe of Rohto-Mentholatum Myanmar Co., Ltd.
FMCG & Distribution
YATHARCHO Industry & Myanmar ZARLA Distribution
Supply chain agility and brand dominance, featuring U Wai Phyo of YATHARCHO Industry Limited and Myanmar ZARLA Distribution Company Limited.
Agribusiness
Myanmar Aoba Group
Moving from commodity selling to brand equity, with insights from U Tha Toe Hein of Myanmar Aoba Group.
Capital Markets
MESI Public Company
Corporate strategy perspectives developed with Saya Zin Phyo Paing, Chairman of MESI Public Company.
3 case studies
Egypt Edition
Social Care
Sanad for Alternative Parental Care
Presented by Yasmine El-Hagry, Managing Executive. An early participating organization in the Egypt Edition.
Banking
EGBANK
Presented by Nelly Mahmoud, CMO. An early participating organization in the Egypt Edition.
EGMED
Presented by Tarek Saad, Marketing Manager. An early participating organization in the Egypt Edition.
1 case study
India Edition
Technology
Petpooja
Petpooja is featured in the India Edition of B2B Brand Management: Case Studies Collection.
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