Initiatives
Initiatives
Programs that turn marketing knowledge into practice, from collaborative publishing to workshops and masterclasses.
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Collaborative Publishing
Country editions of the B2B Brand Management case studies collection, written by global marketing authorities together with local experts.
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B2B Workshops
Practical sessions that bring B2B brand frameworks to business teams and their real challenges.
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Live Cases
Real company situations worked through with students, faculty, and practitioners.
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B2B Global Forum
A meeting point for business leaders and academics from our editions to exchange B2B marketing thinking.
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AI Masterclass
Focused sessions on how AI is changing marketing practice and how teams can put it to work.
Bring an initiative to your organization
Workshops, live cases, forums and masterclasses are organized with universities, companies and local partners.