Initiatives
Initiatives
Programs that turn marketing knowledge into practice, from collaborative publishing to workshops and masterclasses.
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Collaborative Publishing
Country editions of the B2B Brand Management case studies collection, written by global marketing authorities together with local experts.
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B2B Workshops
Practical sessions that bring B2B brand frameworks to business teams and their real challenges.
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AI Masterclass
Focused sessions on how AI is changing marketing practice and how teams can put it to work.
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B2B Global Forum
A meeting point for business leaders and academics from our editions to exchange B2B marketing thinking.
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Live Cases
Real company situations worked through with students, faculty, and practitioners.
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Social Media Marketing Summit
Bringing social media marketing knowledge to an international audience, with Prof. Dr. Marc Oliver Opresnik, co-author of Social Media Marketing: A Practitioner Approach.
Bring an initiative to your organization
Workshops, live cases, forums and masterclasses are organized with universities, companies and local partners.