Launching 9 December 2026
Global B2B strategy meets local market resilience. The Egypt Edition documents the B2B brand strategies of 25 pioneer Egyptian companies, from high-growth startups to mid-market leaders and legacy institutions, translating world-class frameworks, digital transformation and AI into measurable performance on the global stage.
Authors
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Co-author, Egypt Edition
Co-author and regional lead of the Egypt Edition. Working alongside Prof. Kotler and Dr. Pfoertsch, he bridges international academic frameworks and Egyptian boardroom execution, bringing global brand standards to ambitious Egyptian enterprises ready to compete on a world stage.
Egypt Edition
For the first time in Egypt's business history, a globally co-authored academic and practical publication documents the B2B brand strategies of 25 pioneer Egyptian companies across every size and industry. Egyptian companies have a distinctive resilience, sustaining and growing through intense economic and market shifts. The Egypt Edition localizes world-class B2B frameworks, replacing distant Western textbook examples with practical case studies from Egypt's own market.
A strategically positioned B2B brand creates sustainable equity, stronger acquisition and long-term valuation. As the edition puts it: "Branding is new money, and brands are the future of business."
A practical knowledge resource for readers, a learning platform for practitioners and a lasting legacy for participating companies.
Documenting how leading Egyptian organizations navigate market shifts, digital transformation, AI and economic change.
Case studies
Our evaluation process shows how organizations create measurable, documented impact regardless of scale. Early participating organizations and case presentations include:
Social Care
Presented by Yasmine El-Hagry, Managing Executive. An early participating organization in the Egypt Edition.
Banking
Presented by Nelly Mahmoud, CMO. An early participating organization in the Egypt Edition.
Presented by Tarek Saad, Marketing Manager. An early participating organization in the Egypt Edition.
The launch
The Egypt Edition of B2B Brand Management: Case Studies Collection launches on 9 December 2026. The final selection phase is under way to feature 25 market-leading companies across startups, mid-market leaders and legacy enterprises. Companies can still apply to be considered.
Egypt
Media & press
The series
Interested in a local edition with your own market's case studies? Tell us about it.
