Global experts
The marketing authorities who guide Global Marketing Nexus, and the local experts who co-author each country edition.
Guiding voices
The Father of Marketing
Widely recognized as the world’s leading authority on marketing, Prof. Kotler is the author of more than 80 books, including Marketing Management, the most widely used marketing textbook in the world. He helped turn marketing from a business function into a strategic discipline, and he continues to inspire generations of academics, marketers, and leaders.
The Father of B2B Brand Management
A professor, consultant, and global thought leader in business-to-business strategy. With decades of academic and industry experience, he has shaped how organizations worldwide understand, implement, and sustain B2B and H2H marketing practices.
Leading Social Media & Marketing Strategy Scholar
A global thought leader in marketing, strategy, negotiation, and communication, known for combining academic rigor with practical insight. He has authored or co-authored many well-regarded works in marketing, social media marketing, strategy, and communication, including several books with Philip Kotler.
International Marketing & Business Strategy Authority
An internationally recognized author and professor at the University of Southern Denmark. His books on international marketing, including collaborations with Kotler and Opresnik, are used by universities worldwide. His academic depth and cross-cultural insight support the educational mission of Global Marketing Nexus.
Edition co-authors
Each country edition is written with a local authority who brings the market context and the case studies.
General Manager, Katara Cultural Village Foundation
A prominent Qatari professor and the General Manager of the Katara Cultural Village Foundation. Working alongside Philip Kotler and Waldemar Pfoertsch, he brought the local context and regional corporate data needed to turn international B2B branding frameworks into practical strategies for Qatar and the wider GCC.
Explore the Qatar EditionRegional editorial leader, Jordan Edition
A leading Jordanian authority in B2B sales excellence, marketing transformation, and capability building. As the regional editorial leader, he roots the book's global frameworks firmly in local business contexts.
Explore the Jordan Edition
CEO, KOS Business Group Myanmar
CEO of KOS Business Group Myanmar and co-author with Philip Kotler. Known as Myanmar's "King of Strategists", he developed the original Strategic Growth Theory and the Dominance Domino Effect Model (DDE) to help local businesses break through growth ceilings.
Explore the Myanmar EditionCo-author and Regional Lead, Egypt Edition
Co-author and regional lead of the Egypt Edition. Working alongside Prof. Kotler and Dr. Pfoertsch, he bridges international academic frameworks and Egyptian boardroom execution, bringing global brand standards to ambitious Egyptian enterprises ready to compete on a world stage.
Explore the Egypt EditionAcademics, practitioners and industry leaders can contribute to editions, cases and programs.