Case Studies Collection
Qatar Edition
A 237-page reference text and Qatar’s first book dedicated entirely to business-to-business brand strategy, launched at Katara Cultural Village before 150 distinguished guests.
Global editions
Global Editions
B2B Brand Management: Case Studies Collection is published country by country. Each edition pairs Philip Kotler and Waldemar Pfoertsch with a local co-author and native case studies.
Featured
Editions with their own pages
Explore the authors, case studies and launch stories behind these editions.
-
Case Studies Collection
Jordan Edition
Native case studies showing how Jordanian enterprises build strong brands across five sectors, from healthcare and diagnostics to manufacturing.
Case Studies Collection
Myanmar Edition
The first Myanmar edition, built around Prof. Zin Min Wai’s Strategic Growth Theory, with case studies from five of the country’s most dynamic sectors.
Case Studies Collection
Egypt Edition
The first globally co-authored book documenting the B2B brand strategies of 25 pioneer Egyptian companies, launching on 9 December 2026.
The series
All 18 editions by region
Asia & Pacific 6
Europe 4
Middle East & North Africa 6
-
QatarLaunched
-
JordanLaunched
-
Tunisia (opens in a new tab)Launched -
EgyptComing soon
-
Morocco (opens in a new tab) -
Iraq
Bring the series to your country
Each edition pairs global authorities with a local co-author and native case studies. Tell us about your market.