Workshop · 14 October 2026
Knowledge Transfer Workshop: Marketing in the Age of AI
Prof. Philip Kotler joins Algerian professionals, business leaders and academics live by interactive videoconference at FormaTech Expo 2026, followed by the official launch of B2B Brand Management in Algeria.
- 14 Oct 2026 Workshop day Part of FormaTech Expo 2026, which runs from 12 to 15 October.
- Live With Prof. Philip Kotler An interactive videoconference on marketing, digital transformation and AI.
- Included Event access With general admission to FormaTech Expo 2026.
Executive summary
As part of FormaTech Expo 2026, this Knowledge Transfer Workshop brings the “Father of Modern Marketing,” Prof. Philip Kotler, to Algerian professionals, business leaders and academics. Delivered live via interactive videoconference, this milestone session will explore the profound shifts occurring at the intersection of marketing strategy, digital transformation and artificial intelligence.
The session serves as a tribute to his latest seminal work, Marketing 7.0: A Guide for Thinking Marketers in the Age of AI, and will be followed by the official launch of B2B Brand Management in Algeria.
Key agenda and core themes
Keynote and workshop: Le Marketing à l’ère de l’IA
Prof. Kotler will dissect how artificial intelligence is reshaping consumer behavior, data analytics, automation and decision-making frameworks.
Deep dive into Marketing 7.0
An exploration of the core concepts in Kotler’s latest book, offering actionable frameworks for marketers navigating an increasingly AI-driven global marketplace.
Official launch of B2B Brand Management in Algeria
Following the workshop, an exclusive session will introduce strategic B2B brand management initiatives tailored to the Algerian corporate ecosystem.
Panel discussions and expert exchanges
Local and international industry leaders, educators and certification experts will gather to align training and human resource development with evolving market needs.
Who should attend?
- CMOs and marketing executives: gain strategic insight into integrating AI into enterprise marketing engines.
- B2B leaders and business owners: learn modern brand management approaches to build competitive advantage in regional and global markets.
- Academics and researchers: connect directly with foundational theories updated for the modern digital era.
- Entrepreneurs and tech innovators: discover how emerging technologies are driving value creation and customer loyalty.
Registration and venue
- Venue: SAFEX Exposition Center (Pavillon A), Algiers, Algeria.
- Event access: included with general admission to FormaTech Expo 2026, which runs from 12 to 15 October 2026.
- Updates: registration details and the complete conference schedule will be shared through the official channels.
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