B2B Workshop: Myanmar Edition

Executive overview

The Global Marketing Workshop: From Insight to Impact represents a historic milestone connecting international marketing authorities with Myanmar’s C-suite executives, corporate leaders and growth strategists.

Designed to bridge global B2B frameworks with Southeast Asian commercial realities, the workshop explores how Myanmar’s enterprises can break through traditional growth ceilings, navigate AI-driven market transformations and convert strategic brand equity into long-term market dominance.

Keynote speakers and experts

Professor Philip Kotler

World Marketing Guru, Professor Emeritus, Kellogg School of Management

Delivering a live virtual keynote on “Why B2B Branding Matters Now,” Prof. Kotler examines shifting B2B trends, the trust economy and how modern organizations can leverage AI tools without losing brand control to automated gatekeepers.

Professor Dr. Waldemar Pfoertsch

Global B2B Brand Management Guru

A leading global authority on business-to-business strategy. Prof. Pfoertsch leads an interactive deep-dive into complex corporate brand challenges, structural trust and market positioning strategies.

Prof. Zin Min Wai

CEO, KOS Business Group Myanmar, Growth Strategist

Known as Myanmar’s “King of Strategists,” Prof. Zin Min Wai shares real-world case studies and presents original, locally developed growth models, including the Dominance Domino Effect (DDE) model, designed to help regional enterprises scale and build sustainable competitive moats.

Global book launch: B2B Brand Management (Myanmar Edition)

The workshop marks the official unveiling of B2B Brand Management, Myanmar Edition, published under the Global Marketing Nexus series.

• Authors: Philip Kotler, Waldemar Pfoertsch and Zin Min Wai.
• Original growth framework: validated and co-authored by Kotler and Pfoertsch, the edition introduces a Myanmar-born Strategic Growth Theory tailored to emerging Southeast Asian markets.
• Local enterprise case studies: native case narratives from five major economic sectors.

Core strategic takeaways

1. B2B branding as a C-suite strategic asset: brand management connects leadership, operations and communication. Building a B2B brand is an investment in long-term leadership, premium pricing and sustainable competitive advantage.
2. Navigating the trust economy: B2B purchases involve complex decision-making, long relationships and multiple stakeholders. Structural trust and consistent delivery make the brand part of every purchasing decision.
3. AI and brand gatekeepers: while technology and AI accelerate targeting, speed and analytics, companies must implement strong brand governance to prevent automated systems from diluting their core identity.
4. The Dominance Domino Effect (DDE): applying structured growth models allows regional enterprises in transitional economies to scale systematically, build brand equity and execute strategic market pivots.
5. Resilience and strategic pivoting: high-level international principles become actionable when grounded in local context, enabling practical approaches to crisis management and market adaptation.

Who should attend?

• C-suite executives and business owners: seeking sustainable market dominance and strategic growth models.
• B2B marketing and sales directors: focused on trust-based positioning, premium pricing and complex customer relationship management.
• Corporate strategists and developers: navigating digital transformation, AI integration and regional market expansion in Southeast Asia.