Workshop ยท 29 October 2026
Regional Workshop on B2B Brand Management in West Africa
For regional business leaders, marketing directors and B2B professionals across West Africa: global B2B branding frameworks translated into actionable market growth.
- 29 Oct 2026 4:00 PM WAT In person in Lagos and Accra, and streamed online.
- 4 Learning tracks Regional brand equity, go-to-market execution, digital transformation and peer collaboration.
- Executive Registration required For business leaders, marketing directors and B2B professionals.
Event overview
Designed for regional business leaders, marketing directors and B2B professionals across West Africa, this workshop translates core strategic B2B branding frameworks into actionable market growth. Participants will explore brand equity building, sustainable customer acquisition and digital positioning strategies tailored specifically to West African markets.
What you will learn
- Regional brand equity: adapting global B2B brand frameworks to local industrial and corporate environments.
- Go-to-market execution: effective positioning strategies for West African B2B sales pipelines and institutional client acquisition.
- Digital transformation: harnessing modern marketing channels and CRM platforms for sustainable corporate growth.
- Peer collaboration: interactive case-study sessions and roundtable networking with industry executives.
Key details
- Date: 29 October 2026
- Time: 4:00 PM (West Africa Time)
- Venue: hybrid, with in-person hubs in Lagos and Accra and online streaming
- Access: executive registration required
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